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why information architecture is so important
Information architecture is a key element of website planning. The information architect or “IA” plans the structure of a website so that it meets both the business objectives of the client and the information requirements of their target audiences.
In short, making sense out of complexity. The information architect needs a strong user focus and the vision to create a web presence that will stand out from the competition through its clarity and usability.
John Waddington is one of the UK’s most experienced IAs with a project portfolio that includes high profile corporate and government websites.
If you need effective website planning, call John Waddington now on 01392 411363
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